Theta Resources
From infographics and blog articles to podcasts and third-party commentary, get the information you need to understand, predict and leverage customer behavior insights.
The CMO and CFO Should Align Around CLV to Be Growth-Driving Heroes
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VIP Customers: How to Find Them and Why
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The Issue of AI Hallucination in Writing Code for Predictive Models: Observations from the Theta Data Science Team
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The Paradox of Customer Centricity: Lessons (and Some Reminders) from the Collapse of Two Major Banks
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Managing Your Business Around Your Customers
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CLV-Focused Discovery-Driven Planning for Customer-Centric Startups
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