Beyond ROAS: Using Amazon Signals and CLV to Underwrite Marketplace Growth Quality

Join Pattern and Theta for a practical discussion on how to connect marketplace operating signals with customer lifetime value economics. We’ll discuss how to move beyond short-term channel-level ROAS toward a long-term customer-quality view of growth, understanding which products bring in valuable customers, which campaigns create repeat behavior, where paid spend may be masking low-quality demand, and how marketplace signals can support diligence, value creation, and board-ready growth planning.