Ask Theta / Tell Theta

Thanks to the media coverage of Theta’s work and the attention our founders Peter Fader and Daniel McCarthy garner for their research, teaching and speaking engagements, we receive a lot of questions about our predictive customer-based value models – Customer Lifetime Value (CLV) and Customer-based Corporate Valuation (CBCV®).

You may have questions too. Or perhaps you have suggestions for information and resources you’d like to see in our newsletter or on our website. If so, we invite you to share them with us. We’ll use your questions and comments to inform the content of our upcoming podcasts, webinars, newsletter, and other materials. Thank you in advance for your participation.

Questions & Comments for Theta

Please use the space below to ask any questions you have about Theta’s models and methodologies. Any questions may be used anonymously in our upcoming content, and we’ll notify you if we are going to address your question. If possible, we’ll provide an answer to you directly. We’ll address any comments or suggestions as appropriate.