Theta Perspective
Resources, Research, News, Views, and Case Studies from the Theta Team
Probability Modeling: How to Model Customer Churn for a Subscription Business (series)
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Perfect your investment thesis with a customer-base analysis
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Not all CLV models are the same (series)
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The Simplicity in Customer Centricity
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Celebrating #CLVDay 2022
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Taking CLV to the Bank
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Wayfair: Then and Now
It’s been four years now since Theta’s last analysis of Wayfair. Learn how the latest Wayfair Customer Based Corporate Valuation (CBCV) compares and get a good look at how the models and calculations behind the analysis work.