CLV Ultra: Our breakthrough new CLV model (and how you can be a part of it)
Accuracy Pays: How Inaccurate CLV Models Hurt Your Bottom Line
The CMO and CFO Should Align Around CLV to Be Growth-Driving Heroes
VIP Customers: How to Find Them and Why
The Issue of AI Hallucination in Writing Code for Predictive Models: Observations from the Theta Data Science Team
The Paradox of Customer Centricity: Lessons (and Some Reminders) from the Collapse of Two Major Banks
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