Theta Resources
From infographics and blog articles to podcasts and third-party commentary, get the information you need to understand, predict and leverage customer behavior insights.

Customer Lifecycle Effects for a Better CLV Model (Series: Part 2)
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Use Customer Lifetime Value in Your Business Valuation as Part of Your Exit Strategy
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Probability Modeling: How to Model Customer Churn for a Subscription Business (series)
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Perfect your investment thesis with a customer-base analysis
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Not all CLV models are the same (series)
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The Simplicity in Customer Centricity
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