The CMO and CFO Should Align Around CLV to Be Growth-Driving Heroes
VIP Customers: How to Find Them and Why
The Issue of AI Hallucination in Writing Code for Predictive Models: Observations from the Theta Data Science Team
The Paradox of Customer Centricity: Lessons (and Some Reminders) from the Collapse of Two Major Banks
CLV-Focused Discovery-Driven Planning for Customer-Centric Startups
CLV Day: Customer Lifetime Value in the Spotlight
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