We are excited to announce Theta’s rebranding and the launch of our updated website. These transformations reflect our growth and evolution as we expand our offerings and engage with a broader variety of clients/partners.
Our services now extend beyond Customer-Based Corporate Valuation to enable more tactical insights to better inform companies and investors on improving customer value. These insights include:
1. Who your best customers are and how to acquire more like them.
2. Which high-value customers are at risk of churning and how to retain them.
3. Which customers you should develop to maximize their potential.
These (and other) insights allow us to provide a full range of predictive customer value analytics, from individual customers to overall company valuation.
What’s in a Brand?
So what’s the story behind the name Theta, and our updated logo?
In customer behavior modeling, the Greek letter Theta often represents churn – a key component of Theta’s best-in-class analytical capabilities. In financial markets, Theta signifies how quickly an option’s value decays over time, analogous to how a cohort of customers tends to lose value over time due to customer churn. This strong linkage between marketing and finance is what Theta is all about: developing and blending leading-edge features from both domains.
The curve inside our new Theta logo signifies the kind of exponential growth that every company aspires to have, and Theta can help you achieve.