New Website, New Branding – Meet the New Theta

We are excited to announce Theta’s rebranding and the launch of our updated website. These transformations reflect our growth and evolution as we expand our offerings and engage with a broader variety of clients/partners.

Our services now extend beyond Customer-Based Corporate Valuation to enable more tactical insights to better inform companies and investors on improving customer value. These insights include:

1. Who your best customers are and how to acquire more like them. 

2. Which high-value customers are at risk of churning and how to retain them. 

3. Which customers you should develop to maximize their potential. 

These (and other) insights allow us to provide a full range of predictive customer value analytics, from individual customers to overall company valuation.

What’s in a Brand?

So what’s the story behind the name Theta, and our updated logo? 

In customer behavior modeling, the Greek letter Theta often represents churn – a key component of Theta’s best-in-class analytical capabilities. In financial markets, Theta signifies how quickly an option’s value decays over time, analogous to how a cohort of customers tends to lose value over time due to customer churn. This strong linkage between marketing and finance is what Theta is all about: developing and blending leading-edge features from both domains. 

The curve inside our new Theta logo signifies the kind of exponential growth that every company aspires to have, and Theta can help you achieve.