Celebrating #CLVDay 2022

Every year, the geeks here at Theta join with some friends to celebrate our favorite holiday – CLV Day – on May 15.

Why May 15?

May 15 = 15 May = 15/5 = 155 = CLV in Roman numerals. (We did say we were geeks).

Unlike holidays that cost you money, CLV Day is all about understanding Customer Lifetime Value so you can make MORE money. So this past Sunday, we marked the occasion by sharing some “Thetaisms” and “15 Ancient Wisdoms” about CLV and Customer Centricity. Check out the recap below: